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“Conversation” Series Interviews an Arizona Chicken Farmer this Time July 8, 2013

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By Julie Murphree, Arizona Farm Bureau

As I continue the “Conversation”┬áseries for Arizona Farm Bureau’s Arizona Agriculture, I find myself engaged in a real learning process. In fact, it is said that the best way to learn about something is to write about it. I’ve learned more about agriculture and certainly Arizona agriculture in the last nearly seven years since coming on with Arizona Farm Bureau than ever before.

So, in the latest “Conversation” article, “Conversation with a Chicken Farmer: Glenn Hickman,” the focus was on agriculture advocacy. If you don’t read the article, here’s what were my key take aways from interviewing Glenn:

  1. Agriculture advocacy or grassroots marketing of your agriculture business is just as important as preparing the farm or ranch business for the next generation.
  2. Farmers and ranchers must see the importance of telling their agriculture story.
  3. To engage, simply begin to tell your story to your audiences, especially those in your network that don’t have an agriculture background.
  4. Find communication tools that work for you whether that’s a truck tailgate wrap or opening a Twitter account.
  5. Don’t use the excuse that no one wants to hear my story.
  6. If you believe in the future of agriculture, you must believe in the importance of communicating agriculture.
  7. Just Do it!

During the course of the interview I remember Glenn saying every time he speaks to an audience he’s nervous. He reminds us that our timidity or nervousness is no excuse for not telling our agriculture stories to our network of friends and business connections.



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