jump to navigation

Latest “Conversation” Series in Arizona Agriculture is with a Visionary May 17, 2013

By Julie Murphree, Arizona Farm Bureau

My “Conversation” articles keep rolling forward. My May article on this topic is with Jeff Martin, CEO of Yulex Corporation, the first commercial enterprise to produce biobased, medical-grade latex that is safe for people with latex allergies.

CEO Jeff Martin

Can I just say, we’re doing some pretty exciting things in Arizona!

In “A Conversation with a Visionary,” Martin highlighted what he sees going forward with the crop guayule in Arizona.

If you don’t read the entire article, below are key takeaways:

1. Martin and his team worked to secure the supply chain and a market for the products before asking farmers to plant acres and acres and risk not having any demand for this unique crop.

2. You must see the future even before others do.

3. You must partner with the key stakeholders.

4. Don’t give up.

5. Dream big.

6. If we don’t try, we’ll never know the possibilities.

Said Martin: As this gears up, we’ll probably need tens of thousands of acres. I easily see 100,000 acres at some time with a clear cultivating and harvesting system to support the acreage. As this emerges, we’ll need new designs for harvesting equipment since we’ll need dedicated equipment, service industries can be developed , and seeding (transplanting) and harvesting services.  Yulex’s core competencies include crop science technology and marketing specialists. Done really well, we can continue creating a market for all of these materials. Plus, I believe we’re really good at working at the scientific level for crop development in partnership with the university.

Personally, the article is a great read.

 

 

Enhanced by Zemanta

Comments»

no comments yet - be the first?