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10 Immutable Laws on How to Survive a Crisis May 20, 2013

By Julie Murphree, Arizona Farm Bureau

Sunset Nursery, Inc. is a fourth-generation, family owned and operated wholesale citrus nursery in Yuma, Arizona. The business started in 1952 and has been worked by each proceeding generation, growing to be the largest wholesale citrus nursery in Arizona. As is common with farming families, the Loghry family has faced many obstacles through the years, but have been fortunate to see their way past each of them. They would have never imagined, however, that a tiny bug the size of an aphid, and the regulation surrounding it, would become their toughest opponent yet.

Mark and Stacey Loghry

Based in Yuma, Mark and Stacey Loghry have a compelling story that we all should read, especially if we’re in agriculture.

What I learned from the Loghrys:

1. Don’t give up.

2. Develop a strategy to survive.

3. Do your research

4. Gather your stakeholders.

5. Hold tightly to family.

6. Operate a healthy business from the beginning, if you get hit by things out of your control, then your chances of survival are better.

7. Expect the worst; Hope for the best.

8. Tell your story.

9. Keep dreaming for a brighter future no matter how tough the crisis.

10. Believe in yourself.


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